Pacific Blues LLC

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Pacific Blues LLC
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Privacy Policy

Effective Date: October 28, 2025

Last Updated: October 19, 2026

INTRODUCTION

Welcome to Pacific Blues LLC (“we,” “us,” or “our”). We are a California-licensed spirits importer and wholesaler (Type 12 & Type 18 licenses) specializing in premium spirits. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website at Pacificbluesllc.com (the “Site”) or interact with our services.

Age Restriction: This Site is intended solely for individuals who are at least 21 years of age. We do not knowingly collect personal information from individuals under the age of 21. By accessing this Site, you represent and warrant that you are at least 21 years old and of legal drinking age in your jurisdiction.

Your privacy is important to us. This Privacy Policy complies with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable federal and state privacy laws. By using our Site, you consent to the data practices described in this policy.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the information provided in the “Contact Us” section below.

TABLE OF CONTENTS

1. INFORMATION WE COLLECT

We collect several categories of personal information from and about users of our Site, including:

A. Personal Identifiers

  • Full name
  • Email address
  • Postal address (billing and shipping)
  • Phone number
  • Date of birth (for age verification)
  • IP address
  • Unique device identifiers
  • Account credentials (username and password)

B. Commercial Information

  • Purchase history
  • Products or services considered or purchased
  • Order details and transaction information
  • Payment information (processed through third-party payment processors)

C. Internet or Network Activity

  • Browsing history on our Site
  • Search history on our Site
  • Information regarding your interaction with our Site, emails, or advertisements
  • Cookie data and similar tracking technologies

D. Geolocation Data

  • Approximate physical location derived from your IP address
  • Precise geolocation (only if you grant permission on mobile devices)

E. Professional or Employment Information

  • Business name and contact information (for business-to-business transactions)
  • Company affiliation
  • Title or position

F. Sensitive Personal Information

  • Government-issued identification (for age verification purposes only)
  • Account login credentials with security or access code

We do not collect or process sensitive personal information such as Social Security numbers, financial account numbers, genetic data, health information, racial or ethnic origin, religious beliefs, or sexual orientation.

2. HOW WE COLLECT INFORMATION

We collect personal information through various methods:

A. Information You Provide Directly

  • When you create an account on our Site
  • When you place an order or make a purchase
  • When you subscribe to our newsletter or marketing communications
  • When you contact us via email, phone, or contact forms
  • When you participate in surveys, promotions, or contests
  • When you verify your age to access our Site

B. Information Collected Automatically

  • Through cookies, web beacons, and similar tracking technologies when you navigate our Site
  • From your device and browser (IP address, browser type, operating system, device type)
  • Through website analytics tools such as Google Analytics
  • Via server logs that automatically record information about your visit

C. Information from Third Parties

  • From business partners and service providers
  • From data brokers or aggregators (for business verification purposes)
  • From social media platforms (if you choose to interact with us through social media)
  • From publicly available sources

3. HOW WE USE YOUR INFORMATION

We use the personal information we collect for the following business and commercial purposes:

A. Order Fulfillment and Service Delivery

  • To process and fulfill your orders
  • To communicate with you about your orders and deliveries
  • To provide customer service and support
  • To manage your account

B. Age Verification and Legal Compliance

  • To verify that you are of legal drinking age (21 years or older)
  • To comply with federal and state alcohol beverage control regulations
  • To comply with Tax and Trade Bureau (TTB) requirements
  • To maintain records as required by California ABC licensing regulations

C. Marketing and Communications

  • To send you promotional materials, newsletters, and special offers (with your consent)
  • To inform you about new products, services, and events
  • To conduct market research and analysis
  • To personalize your experience on our Site

D. Site Improvement and Analytics

  • To analyze Site usage and improve our Site functionality
  • To monitor and analyze trends, usage, and activities
  • To detect, prevent, and address technical issues
  • To optimize user experience and Site performance

E. Security and Fraud Prevention

  • To protect against fraudulent, unauthorized, or illegal activity
  • To secure our Site and services
  • To verify identity and prevent identity theft
  • To enforce our Terms of Service and other policies

F. Legal Obligations

  • To comply with applicable laws, regulations, and legal processes
  • To respond to government requests and law enforcement
  • To protect our rights, property, and safety, and that of our users and others

4. HOW WE SHARE YOUR INFORMATION

We may share your personal information with the following categories of third parties:

A. Service Providers

We share information with third-party vendors who perform services on our behalf, including:

  • Payment processors (to process credit card and other payments)
  • Shipping and logistics companies (to fulfill and deliver orders)
  • Email service providers (to send marketing communications)
  • Web hosting and cloud storage providers
  • Analytics providers (e.g., Google Analytics)
  • Customer relationship management (CRM) platforms
  • Age verification service providers

These service providers are contractually obligated to use your personal information only as necessary to provide services to us and are prohibited from selling or using it for their own purposes.

B. Business Partners

We may share information with business partners, such as:

  • Licensed distributors (Type 18 license holders)
  • Licensed retailers
  • Marketing and advertising partners
  • Industry associations and trade organizations

C. Legal and Regulatory Authorities

We may disclose information to:

  • Government agencies, including the California Department of Alcoholic Beverage Control (ABC) and the Alcohol and Tobacco Tax and Trade Bureau (TTB)
  • Law enforcement agencies
  • Courts and regulatory bodies
  • Other parties as required by law or legal process

D. Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred to the acquiring entity or successor organization.

E. With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

We do not “sell” your personal information as defined by the CCPA. However, some data sharing activities, such as sharing information with advertising partners, may be considered “sharing” under California law. You have the right to opt out of such sharing (see Section 7 below).

5. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal and regulatory obligations.

Retention Periods by Category:

Account Information: Retained for the duration of your account plus 3 years after account closure or last activity.

Transaction Records: Retained for at least 7 years to comply with IRS, TTB, and California ABC recordkeeping requirements.

Marketing Communications: Retained until you unsubscribe or request deletion, after which we retain only the minimum information necessary to honor your opt-out request.

Age Verification Records: Retained for 3 years from the date of verification to comply with alcohol beverage control regulations.

Website Analytics Data: Retained for up to 26 months or as configured in our analytics tools.

Security and Fraud Prevention Records: Retained for up to 7 years or as required by law.

When personal information is no longer needed, we will securely delete, anonymize, or de-identify it in accordance with applicable laws and our internal data retention policies.

You may request information about our retention practices by contacting us using the information in Section 13.

6. YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, the CCPA provides you with specific rights regarding your personal information:

A. Right to Know

You have the right to request that we disclose:

  • The categories of personal information we have collected about you
  • The categories of sources from which we collected your personal information
  • The business or commercial purpose for collecting, selling, or sharing your personal information
  • The categories of third parties with whom we share personal information
  • The specific pieces of personal information we have collected about you

B. Right to Delete

You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions (e.g., information needed to complete transactions, comply with legal obligations, or detect security incidents).

C. Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

D. Right to Opt-Out of Sale or Sharing

You have the right to opt out of the sale or sharing of your personal information. We do not sell personal information, but we may share information for targeted advertising purposes. You can opt out by clicking “Do Not Sell or Share My Personal Information” in our website footer.

E. Right to Limit Use of Sensitive Personal Information

You have the right to limit our use and disclosure of sensitive personal information. We only use sensitive personal information (such as government-issued ID for age verification and account credentials) for purposes permitted under California law.

F. Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. This means we will not:

  • Deny you goods or services
  • Charge different prices or rates
  • Provide a different level or quality of goods or services
  • Suggest that you will receive different prices, rates, or quality of goods or services

G. Authorized Agent

You may designate an authorized agent to make requests on your behalf. We will require proof of authorization before processing such requests.

How to Exercise Your Rights

To exercise your rights under the CCPA, please:

We will verify your identity before processing your request. We may ask you to provide information such as your name, email address, and order history. We will respond to verified requests within 45 days, though we may extend this period by an additional 45 days if necessary.

7. DO NOT SELL OR SHARE MY PERSONAL INFORMATION

While we do not sell your personal information for monetary compensation, we may share your information with third parties for purposes that may be considered “sharing” under California law, such as cross-context behavioral advertising.

To opt out of the sharing of your personal information, please:

Global Privacy Control (GPC): We honor Global Privacy Control signals from your browser. If your browser is configured to send a GPC signal, we will treat it as a valid request to opt out of the sale or sharing of your personal information.

Once you opt out, we will not share your personal information unless you subsequently provide authorization allowing us to do so again.

8. SECURITY MEASURES

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, use, disclosure, alteration, and destruction.

Our security measures include:

  • Encryption: We use Secure Socket Layer (SSL) technology to encrypt sensitive information transmitted between your browser and our servers.
  • Access Controls: We limit access to personal information to employees, contractors, and agents who need it to perform their job functions.
  • Security Assessments: We regularly review and update our security practices.
  • Third-Party Security: We require our service providers to implement appropriate security measures through contractual obligations.
  • Payment Security: We do not store complete credit card information on our servers. Payment processing is handled by PCI-DSS compliant third-party payment processors.

Please Note: While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you use our Site at your own risk.

9. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities and to enhance your experience on our Site.

Types of Cookies We Use:

Essential Cookies: Necessary for the Site to function properly (e.g., session management, age verification).

Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics).

Marketing Cookies: Used to deliver relevant advertisements and track advertising campaign performance.

Preference Cookies: Remember your preferences and settings (e.g., language preferences).

Your Cookie Choices:

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Please note that disabling cookies may affect the functionality of our Site and prevent you from accessing certain features.

Cookie Management Options:

  • Adjust your browser settings to block or delete cookies
  • Use our cookie consent banner to manage your preferences
  • Opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
  • Visit the Network Advertising Initiative opt-out page at www.networkadvertising.org/choices
  • Visit the Digital Advertising Alliance opt-out page at www.aboutads.info/choices

Our Site may contain links to third-party websites, services, or applications that are not owned or controlled by us. This Privacy Policy does not apply to third-party websites or services.

We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party websites or services you visit or use.

Third-Party Services We Use:

  • Payment processors (e.g., Stripe, PayPal, Square)
  • Shipping carriers (e.g., FedEx, UPS, USPS)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • Analytics providers (e.g., Google Analytics)
  • Social media platforms (e.g., Facebook, Instagram, Twitter)

By using third-party services through our Site, you may be subject to their terms of service and privacy policies.

11. CHILDREN’S PRIVACY

Our Site is intended exclusively for individuals who are at least 21 years of age. We do not knowingly collect, use, or disclose personal information from individuals under 21 years of age.

Children Under 13: In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13 years of age. If we learn that we have collected personal information from a child under 13, we will promptly delete such information.

Individuals Under 21: Because our business involves the sale and distribution of alcoholic beverages, we require all Site visitors to verify that they are at least 21 years old before accessing our Site. If you are under 21, you must immediately exit this Site.

If you believe that we have collected information from an individual under 21 years of age, please contact us immediately at markraczynski [at] pacificbluesllc [dot] com, and we will take appropriate steps to delete such information.

12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or other factors. We will update the “Last Updated” date at the top of this Privacy Policy when we make changes.

Notification of Changes: If we make material changes to this Privacy Policy, we will notify you by:

  • Posting a prominent notice on our Site
  • Sending an email to the address associated with your account (if applicable)
  • Providing notice as required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of our Site after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

This Privacy Policy will be updated at least once every 12 months or whenever material changes are made.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email us

California Residents: To exercise your CCPA rights or for questions about our privacy practices, please use the contact information above. We will respond to verified requests within 45 days.

Complaints: If you believe that your privacy rights have been violated, you may file a complaint with the California Privacy Protection Agency at:

You may also file a complaint with the California Attorney General’s Office at:

ADDITIONAL NOTICES

Notice at Collection

At or before the time we collect your personal information, we will inform you of:

  • The categories of personal information being collected
  • The purposes for which the information will be used
  • Whether the information is sold or shared
  • Your right to opt out of the sale or sharing of your personal information
  • How long we intend to retain the information

Notice of Right to Limit

You have the right to limit our use and disclosure of your sensitive personal information to uses necessary to provide our services or as permitted by law.

Notice of Financial Incentive

We do not currently offer any financial incentives for the collection, sale, or retention of your personal information. If we offer such programs in the future, we will provide a separate notice describing the material terms and how to opt in or opt out.

By using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

Federal and State Compliance Statement

This Privacy Policy is designed to comply with:

  • California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA)
  • Federal Alcohol Administration Act (FAA Act)
  • Regulations administered by the Alcohol and Tobacco Tax and Trade Bureau (TTB)
  • California Department of Alcoholic Beverage Control (ABC) regulations
  • Children’s Online Privacy Protection Act (COPPA)
  • CAN-SPAM Act
  • Other applicable federal and state privacy laws and regulations

As a California Type 12 (Distilled Spirits Importer) and Type 18 (Distilled Spirits Wholesaler) licensee, we maintain all records as required by federal and state alcohol beverage control regulations, including records related to the importation, distribution, and sale of alcoholic beverages.

END OF PRIVACY POLICY